Return to homepage
ABOUT STUDIO
image

In an endless sea of forgettable template websites, custom sites with real character stand apart. Because otherwise, where's the fun in it?

Sander Haex, co-founder of AMASO

The Story

  • Design
  • Engineering
  • Automation

AMASO grew out of a shared conviction between Sander Haex and Ilias: a website should be built, not assembled from templates. Between a design-led eye and full-stack engineering, the vision came into focus, custom sites with real craft, backed by the AI and automation that make them work harder behind the scenes.

Every pixel made from scratch, clean engineering under the hood, and a signature layer of custom animation running throughout. Because a digital presence should be as distinctive as the business behind it.

We keep our client list small on purpose, so every build gets our full attention. Something about doing the work properly, the design, the code, and the automation that ties them together, keeps shaping how we build: organic, purposeful, and made to last. Exactly what a good website should be.

Why Different?

In a market crowded with generic solutions, AMASO is the partner you trust to create exceptional web experiences. We push past the ordinary, building websites that are visually striking and engineered to succeed.

Custom Code

Sites built from the ground up on the modern Astro framework, deliberately avoiding WordPress for full creative freedom and flawless page speed scores

Performance

Beautiful design driven by Astro's zero-JavaScript-by-default approach, focused on the fundamentals that turn visitors into clients with lightning-fast loads

Future-Proof

JAMSTACK architecture keeps your site always online, secure, and lightning-fast

Human First

Design centred on real people, keeping the site effortless to use and navigate

Frequently Asked Questions

What makes working with you different from other web designers and developers?

Easy. AMASO is just the two of us, Sander and Ilias, so the people you talk to are the people who design and build your site. No account managers, no juniors quietly taking over halfway through. Between a design-led eye and full-stack engineering, we own every stage from first sketch to shipped code, and we wire up AI and automation wherever it earns its place. We build custom sites on Astro (which is seriously quick), and we also layer smooth GSAP animation onto existing Webflow, HubSpot, or WordPress sites whenever a project needs that extra motion.

What's your design process like?

We begin with greyscale wireframes in Figma, no colour, no polish, just structure and user flow. Once that's solid, we build out the full high-fidelity designs with every visual detail. For heavier animation we'll often mock it up in After Effects first, so you can feel the motion before we commit it to code. Then everything goes into real GSAP animation. No surprises, you watch the vision take shape one step at a time.

How long does it typically take to complete a website project?

It depends on the scope. A straightforward custom Astro site is usually 4-6 weeks, climbing to 8-10 weeks when there's a lot of bespoke animation and special functionality. Adding GSAP motion to an existing site tends to run 2-4 weeks. We keep our project load small, so you always have our full attention.

Do you offer website maintenance services after the site is launched?

Absolutely, we don't vanish at launch. Support comes in a few flavours, from simply keeping things updated and healthy to actively iterating on the design based on how people really use the site. We'll settle on whatever fits your situation.

How much does a typical project cost?

Honestly, it ranges. A custom Astro build is a different animal from adding motion to an existing WordPress site. Design complexity, how much bespoke development is involved, any AI or automation you need, the kind of animation you want, it all feeds into the number. After we talk through what you need, we'll send a detailed breakdown.

Do you work with agencies, or only direct clients?

Both. We love partnering with clients directly on their big projects, and we team up with agencies just as often. Agencies usually reach out when a client needs those buttery-smooth GSAP animations, or when they want a design-led team to handle the tricky interactive pieces. Dropping in to add an animation layer to sites built on other platforms is a regular part of our week.

What is GSAP, and why do you specialize in it?

GSAP is pretty much the gold standard for web animation. It's a JavaScript library that lets us build silky, performant motion without dragging your site down. We've relied on it for years because it simply works, you get rich interactions that make a site feel alive, minus the janky performance you often hit with other approaches.

Why do you prefer Astro for custom projects?

Astro is fast. Almost absurdly fast. It ships static sites yet still lets us drop in interactivity exactly where it earns its place. It's also wonderfully flexible, so we can reach for the right tool per section. For anyone who wants something fully custom and lightning-quick, Astro is ideal, and it pairs beautifully with GSAP animation.

Can you add animations to existing websites built on other platforms?

Definitely, it's a big slice of what we do. We've brought GSAP magic to Webflow builds, HubSpot pages, WordPress themes, Shopify stores, you name it. Agencies sometimes hire us just for this, and plenty of site owners come to us when their site needs more personality. We can almost always work with whatever platform you're already on.

How important is design and UI/UX in your process?

Hugely important. We're not developers who only write code, design and user experience are where we spend most of our thinking. Every animation, interaction, and layout call comes back to making things better for your users. Our background in design and full-stack engineering helps us reason about flow and how people move through an experience.

Do you offer e-commerce solutions?

Yes, e-commerce is on the menu. For a custom route we might build on Astro and wire it to a headless commerce platform, with automation handling the busywork behind it. Or we can take your current Shopify store and make it far more engaging with custom animation and a sharper design. It really comes down to what you sell and what you're aiming for.

How do you handle revisions and feedback during the design process?

You see designs and prototypes as we go, not only at the finish line. We'll typically run 2-3 rounds of revisions on the core direction, and we stay responsive to feedback the whole way. Since it's a two-person studio, communication is direct, no messages lost in a game of telephone.

Can you integrate my website with other business tools and software?

Usually, yes. CRMs, email marketing tools, analytics, payment processors, we've hooked sites up to all kinds of business software, and automation and AI integrations are part of what we do. We make sure those integrations never compromise the design or slow the animation. If there's something specific you need connected, just ask and we'll tell you straight whether it's doable.

What kind of support do you offer after the website is launched?

We don't disappear once the site goes live. Support scales to what you need, from basic upkeep that keeps everything running to hands-on work where we keep improving the site around how it performs. Some clients just want the reassurance that someone's watching over things; others want to keep iterating and adding features.

How do you measure the success of a website project?

We define what success looks like before we begin, maybe that's more sign-ups, longer time on site, stronger conversion rates, or simply a site that truly represents your business. After launch we can show you how those metrics are trending and where it's worth making adjustments.